Have you considered writing articles or offering top tips in your area of expertise for other websites? Becoming an expert in a certain area that ties in with your business gives people confidence to buy. There are article websites or try creating ‘lenses’ on Squidoo. Bloggers may want guest articles on relevant topics for their blogs. Join relevant parenting forums and answer people’s questions there to build your expertise too, but remember to read their rules about promoting your business.
Good PR involves hours of research – busy parents can cheat though – we’ve done the hard work http://www.parentingmagazinecontacts.co.uk/
